We developed a unified protocol and SDK that allows vendors to connect their devices to SENS using secure certificate-based MQTT. Every device gains access to features like OTA firmware updates, configuration management, telemetry ingestion and health monitoring — right out of the box. This ensures consistency, reduces onboarding time and eliminates the need for vendors to build their own cloud infrastructure.

To support worldwide deployments, SENS runs on a fully serverless AWS architecture with automatic scaling, near-zero maintenance and ultra-low operational costs. Multi-tenant isolation ensures that every country and market can configure their environment independently while benefiting from the same shared platform. APIs stream data into Heineken’s analytics environment, enabling insights that power operational efficiency, brand experiences and new business models.

Heineken now has a single location to monitor everything from beverage pours to fridge temperatures, GPS locations, image captures and device status. This data enables better decision-making, proactive service and a deeper understanding of how pubs operate around the world. What once required multiple systems now happens in one coherent view.

IoT suppliers can now integrate with Heineken through one consistent framework — drastically reducing engineering time and ensuring interoperability. New markets can activate use cases quickly, benefiting from shared infrastructure, unified data models and standardized installation flows. This accelerates time-to-market and reduces total cost of ownership.

Heineken can remotely update devices, roll out new features, manage configurations and introduce entirely new use cases without physical intervention. For the first time, the company has a scalable foundation that supports long-term innovation — from connected taps to digital promotions to AI-driven predictive maintenance. SENS is no longer just an IoT system, but a global digital backbone for Heineken’s future.